Good quality, comprehensive data is just the beginning of effective retailing of flights
and holidays. As a software development house we are constantly looking for ways to
enhance the sales process. One product that has had a profound effect on the way holidays
are sold on the internet is Pricing Tool/KillData.
This product allows a retailer to manipulate the data by establishing rules to match their own commercial arrangements. So even though the data is being updated all the time, if you have an override or tactical offering, of say £10 to all Tenerife, then this will always be applied and your customers will know you are competitive even before they call you.
The Pricing Tool (CommOver) features many variables that can be adjusted, including minimum selling price, maximum selling price, date ranges of discounts, discount by price, discounts by operator, discount by destination and many more combinations. By applying their commercials to the product available in the market, a retailer can dramatically improve their competitiveness and call quality.
KillData puts you in control of what you choose to retail. It enables the retailer to remove records from their data set exclusively. For example, to reach an override you may need to directionally sell a particular operator. This can be done by limiting the competitive operators featured in the data set. It also allows specific records to be removed from the dataset instantly. If you are receiving enquires for a particular holiday that has been priced wrong, it may take up to a day for the tour operator to remove the record. With KillData you can remove the record instantly. Selling flights and holidays with data that is this clean dramatically improves conversion, staff morale and profits.
