Press release 31st March 2008
Click with Technology paves the way for success at the Travolution Awards 2008
The team at Click with Technology are very pleased to announce the nomination of two of our flagship websites for awards at this year’s Travolution Awards ceremony.
The two coveted awards are “Best Use of Social Media” for
Cruise.co.uk and “Best Use of Technology” for
Fresh Holidays.
Click with Technology was quick to respond to the emergence of social networking as a powerful marketing tool with the launch of Cruise Answers on the Cruise.co.uk domain back in March 2007, which was met with overwhelming success. Since then, the user-generated content on Cruise.co.uk has been further developed to include Cruise Photos and Cruise Reviews, providing an excellent tool for customer retention.
“Since the launch of Cruise Answers, Cruise Photos and Cruise Reviews, we have received a steady increase in our traffic, which has led to increased conversions and continuing customer loyalty.” Seamus Conlon
Fresh Holidays also received Click with Technology’s social media marketing expertise in the implementation of Fresh TV, a groundbreaking and bespoke technology that enables video-based user-generated content in the style of YouTube to create a customer-to-customer information portal. The Fresh TV platform has been built so that anyone with a video camcorder or mobile phone can upload their holiday videos using a simple application within the site.
“The team of developers at CWT were instrumental in the success of Fresh TV, and the resulting product has allowed us to drive incremental accommodation sales, build powerful links with third party sites, and boost our rankings within Google thanks to written transcriptions of each video with relevant keywords and descriptions.”
