Love is in the air, and this Valentine’s weekend sees the launch of the UK’s first specialist weddings abroad tour operator, Perfect Weddings Abroad. Staffordshire-based Helen Doyle (41) and Danny Waine (24) scooped the top prize in UK travel trade newspaper Travel Trade Gazette’s Big Idea competition in 2008, earning them industry backing and £100,000.
Initially, Perfect Weddings Abroad will sell direct to the public and through Hays Travel Independence Group. The new website developed by Click with Technology, PerfectWeddingsAbroad.co.uk, and the company’s first brochure, styled to look like a wedding magazine, will soon be distributed in targeted regions across the UK. There has already been huge interest from the travel trade and calls from agents looking to book both full holiday and
wedding packages and ‘wedding only’ options.
PerfectWeddingsAbroad.co.uk has been designed to give couples complete confidence in planning a wedding abroad. Danny says: “Couples and agents can read our testimonials and see real photographs from past customers. They can become a fan of the company on Facebook and talk to brides about the service they’ve received. We’re looking to add additional features further down the line including expanding our wedding-related products range and incorporating a wedding forum for brides and grooms to share ideas.”
Perfect Weddings Abroad has wedding coordinators around the world, in destinations from Austria and Cyprus to South Africa, with plans to add more.
Cyprus Wedding Honeymoons packages,
Austrian Wedding Honeymoons packages and
South African Wedding Honeymoons packages range from hotels to beaches and waterfalls, all of which also accommodate couples looking to renew their vows. The company is the first to promote a wide range of Civil Partnerships and same-sex blessings through the travel trade.
Perfect Weddings Abroad aims to use the economic downturn as a launch pad. Helen says: “We feel we’ve got a great opportunity to fill a gap in the market, at an ideal time. While many areas of the travel industry are struggling, the weddings abroad market is thriving. With the savings that can be made by marrying abroad many more couples are being attracted to tying the knot overseas. We’re looking to grow steadily through 2009, and we really believe that 2010 and 2011 will be very successful years for the business.”
The trade section of PerfectWeddingsAbroad.co.uk lets agents download information on wedding packages, legal requirements and e-brochure pages, and Operations Manager Alexandra Chaigne will soon be visiting a number of travel branches to provide product training. Alexandra says: “Many agents are afraid of booking
weddings abroad, but it’s simply a lack of confidence. We want to equip them with the tools they need to sell weddings effectively. And of course they have the chance to make lots of commission and benefit by selling added extras.”
Check out the new site at
www.PerfectWeddingsAbroad.co.ukFor further information contact Danny Waine (Marketing Director): danny@perfectweddingsabroad.co.uk
0844 770 8270 / 07800 746985