CWT was quick to recognise social networking as a revolutionary tool in the online travel industry.
CWT, the UK’s leading provider of travel-related websites, prides itself on being at the forefront of travel technology trends.
Recently this trend has taken the form of Web 2.0, social networking or blogging, where content is created and shared by users.
CWT responded to the emergence of social networking by building user-generated pages into their websites. These pages include questions, answers, news and reviews.
One of CWT’s top clients, Cruise.co.uk, is proud to announce that its user-generated pages are going from strength to strength.
“Thousands of reviews have been written on our website since Cruise Reviews was launched in May 2006, and our top review has been read by more than 4000 people. These user-generated pages have substantially increased visits to our site, and have undoubtedly been key to us winning the Hitwise Top 10 Award for the most visited UK website in the Travel – Cruises category.” Seamus Conlon, Managing Director of Cruise.co.uk.
In fact Cruise.co.uk has ranked number two in Hitwise for nine consecutive months!
CWT has also recently launched the Cruise Answers page, which provides a forum where anyone can ask a cruise-related question and anyone can answer it.
Not only is this providing customers with valuable information but it is also useful to the travel agent, as it shows them what information customers couldn't find in the brochure.
For further information:
Mark Hopper, Click with Technology
0845 456 0070
markh@clickwt.com
