Click with Technology, the UK’s leading supplier of travel websites, is claiming a travel industry first by tapping into the rapidly growing Facebook community to produce low-cost consumer surveys for its customers.
Facebook is currently the fastest growing online community, with 31 million active users. The website allows you to target polls by gender, age or location and answers are received in as little as 30 minutes.
CWT is utilising the Facebook Poll service to provide their clients with fast, effective customer feedback.
“We pay as little as 1p per answer, and the results we receive prove invaluable to our customers. The Facebook polling results enable our clients to make informed decisions on market trends and tailor PPC/marketing spend accordingly.” Dan Caplin, Head of Search CWT.
CWT recently carried out a poll on Facebook asking users: ‘After price, what encourages you to book a holiday?’ 1000 users answered the poll within just a matter of hours.
The attached survey results show how in the modern Internet world traditional tools such as brochures have been marginalised.
CWT’s existing client base include big-name travel operators such as:
Hays Travel
On Holiday Group
Cruise.co.uk
Holiday Taxis
Teletext Holidays
And a range of smaller retailers
For further information:
Mark Hopper, Click with Technology
0845 456 0070
markh@clickwt.com
